Facebook Causes
Causes on Facebook was built by Project Agape. Using Causes, any
Facebook user with a little passion and initiative can create a cause,
recruit their friends, keep everybody up-to-speed on issues, and, most
importantly, raise money directly through the cause for any registered
501(c)(3) nonprofit or presidential campaign.
Causes on Facebook provides the tools so that any Facebook user can
leverage their network of real friends to affect positive change. The
goal of this is "equal opportunity activism." This is a natural
evolution of social networking. Leveraging real world social networks is
an important part of activism, fundraising, and political campaigning.
This is especially true of grassroots activism, local-chapter style
nonprofit organizations, and the walks/runs used by many charities to
raise money.
Facebook can process the donations automatically via credit card, tally
the results, and report the donation activity via a public "scorecard"
in the cause. This allows us to reward people who grow their causes,
donate, and successfully raise money.
Starting a Cause
Once you click the 'start cause' button you are redirected to Project
Agape's page to start the process. There are 5 sections of information
you need to fill out.
Basic information: Includes cause name, mission, description, and
positions.
Category & Tags: Includes primary and secondary categories and tags
applicable to your cause.
Geography: Allows you to choose the region that your cause affects,
i.e., global, United States, non U.S. country.
Picture: Here you have to select a picture or logo to go with your
cause. You cannot proceed unless you add an image.
And in the last step you can choose a nonprofit organization that will
benefit from your cause. You can either choose one yourself or let the
application match you with one.
Once you have completed all 5 steps, you will be asked to confirm that
all the information is correct and to add a contact email address. Your
cause has finally been created and will be added to the causes
directory. You can either start by inviting your friends to join or just
wait for people to add themselves to your cause.
Viewing Your Causes
If you go to the Causes page in Facebook, you can view the complete
statistics for the causes that you support. You can see how many
Facebook members worldwide have joined the cause and how much moneey has
been donated so far. For example, the 'Stop Global Warming' Cause has
over 600,000 members worlwide.
The options in this section are: 1) to hide the Cause from your profile
2) invite others to your Facebook Cause 3) donate to the Cause or 4)
Leave the Cause
On the right handside of the Facebook Causes page, you can a section
called 'My Achievements'. This lists: 1) the number of members that you
have recruited to your cause 2) the amount of money donated and 3) the
amount of money raised
Under this, is a section called 'Friend's Causes', this will show you a
list of your friends Causes, with the amount of friends supporting the
Cause shown underneath.
Below this is the 'Friend's Hall of Fame', which shows which your
friends are top recruiters for their Cause.
Finding More Causes
At the bottom of the Facebook Causes page is the section where you can
find Causes. They come under the following categories: 'Animals', 'Art
&Culture', 'Education', 'Environment', 'Health', 'Human Services',
'International', 'Public Advocacy', 'Religion', 'Political Campaigns'.
If you click on the 'Browse Causes' tab, it will display the top 5
Facebook Causes by total members. Currently, 'Support Breats Cancer
Research' is number 1.
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